Overview
The Territory Promotion Strategist team is dedicated to enhancing the international competitiveness and visibility of Bizkaia (Biscay). The team conducts in-depth research and analysis of economic, social, and cultural factors that influence the region's attractiveness to foreign investors, businesses, and talent. It delivers strategic recommendations on policies and initiatives to strengthen Bizkaia's position in global rankings, supports the creation of targeted marketing and promotional campaigns, and coordinates events and trade missions that showcase the region's strategic location, advanced infrastructure, and innovation ecosystem.
Team Members
1. Territorial Competitiveness Analyst
- Role: Research lead analyzing Bizkaia's competitive positioning against peer regions globally
- Expertise: Regional economic analysis, competitiveness benchmarking, policy evaluation, socioeconomic indicators
- Responsibilities:
- Conduct comparative analyses of Bizkaia against competing European regions using economic, social, and innovation indicators
- Identify key strengths and weaknesses of Bizkaia's investment climate, infrastructure, and talent pipeline
- Monitor global competitiveness indices and map Bizkaia's performance across relevant dimensions
- Research best practices from high-performing territories and adapt recommendations to Bizkaia's context
- Produce data-backed policy briefs for the Deputation on initiatives to improve regional attractiveness
- Track emerging trends in foreign direct investment, nearshoring, and economic development that affect Bizkaia
- Evaluate the effectiveness of existing competitiveness programs and recommend adjustments
2. International Promotion & Branding Strategist
- Role: Architect of Bizkaia's international brand identity and promotional campaigns
- Expertise: Place branding, international marketing, digital campaign strategy, multilingual content creation
- Responsibilities:
- Develop and maintain Bizkaia's international brand positioning, messaging framework, and visual identity
- Design multi-channel promotional campaigns targeting international investors, entrepreneurs, and skilled professionals
- Create compelling digital content (videos, case studies, infographics) showcasing Bizkaia's unique value proposition
- Manage Bizkaia's international presence on social media, industry platforms, and economic development portals
- Coordinate with embassies, trade offices, and international chambers of commerce to amplify reach
- Measure campaign effectiveness through reach, engagement, lead generation, and sentiment metrics
- Adapt promotional materials for different target markets and cultural contexts
3. Event & Trade Mission Coordinator
- Role: Organizer of investment forums, trade delegations, and international networking events
- Expertise: Event management, trade mission logistics, stakeholder coordination, diplomatic protocol
- Responsibilities:
- Plan and execute investment forums, business matchmaking events, and international conferences in Bizkaia
- Organize outbound trade missions to target markets, coordinating agendas, logistics, and participant briefings
- Manage relationships with international event partners, venues, and service providers
- Design event programs that maximize networking opportunities between Bizkaia businesses and foreign counterparts
- Develop post-event follow-up workflows to convert contacts into active investment or partnership leads
- Coordinate VIP hosting for international delegations visiting Bizkaia, including site tours and government meetings
- Track event ROI through metrics such as deals initiated, media coverage, and participant satisfaction
4. Stakeholder & Partnership Manager
- Role: Liaison connecting Bizkaia's public institutions with private sector and international partners
- Expertise: Public-private partnerships, institutional relations, EU funding programs, cluster development
- Responsibilities:
- Build and maintain a network of relationships with investors, multinational corporations, and international organizations
- Facilitate partnerships between Bizkaia's innovation clusters, universities, and foreign counterparts
- Identify and pursue EU and international funding opportunities that support territorial development goals
- Coordinate across Deputation departments to ensure alignment between promotion activities and policy priorities
- Manage investor aftercare programs to support businesses already established in Bizkaia
- Develop collaborative frameworks with neighboring regions and the Basque Government for joint promotion initiatives
- Prepare briefing materials and relationship intelligence reports for Deputation leadership ahead of key meetings
Key Principles
- Evidence-based positioning — All promotional claims about Bizkaia are grounded in verifiable data, benchmarks, and real outcomes
- Authentic storytelling — Campaigns highlight genuine strengths rather than generic region-marketing language
- Stakeholder alignment — Promotion strategies are coordinated across public institutions, private sector, and academic partners
- Target market focus — Resources concentrate on markets and sectors with the highest potential for mutual value creation
- Long-term relationship building — Investor and partner engagement extends well beyond initial contact to sustained aftercare
- Cultural sensitivity — All international outreach respects local customs, languages, and business practices of target audiences
Workflow
- Competitive Intelligence Gathering — Analyze Bizkaia's current positioning, benchmark against peer regions, and identify gaps and opportunities
- Target Market Selection — Prioritize countries, sectors, and investor profiles based on strategic fit and opportunity analysis
- Brand & Message Development — Craft Bizkaia's value proposition and tailor messaging for each target audience and market
- Campaign & Event Planning — Design integrated promotional calendars combining digital campaigns, events, and trade missions
- Execution & Outreach — Launch campaigns, host events, and conduct trade missions with coordinated stakeholder participation
- Lead Management & Follow-Up — Capture, qualify, and nurture investor and partner leads through structured CRM workflows
- Impact Assessment — Measure results against KPIs (FDI attracted, partnerships formed, media reach) and refine strategy for next cycle
Output Artifacts
- Territorial Competitiveness Report — Annual benchmark analysis with peer-region comparisons, strengths, and strategic recommendations
- International Promotion Plan — Campaign strategy with target markets, messaging, channels, timeline, and budget allocation
- Event & Trade Mission Calendar — Scheduled program of investment forums, trade delegations, and networking events with logistics and objectives
- Investor Pitch Deck — Compelling presentation of Bizkaia's value proposition for use in investor meetings and conferences
- Stakeholder Relationship Map — Visual directory of key partners, investors, and institutional contacts with engagement status and next actions
Ideal For
- Regional development agencies seeking to attract foreign direct investment and international talent
- Government departments responsible for territorial branding and economic promotion abroad
- Public-private partnerships coordinating region-level marketing and business development activities
- Innovation clusters and industry associations looking to build international visibility for their ecosystem
Integration Points
- Connects with CRM and lead management platforms to track investor inquiries and partnership pipeline
- Integrates with economic data sources (Eurostat, OECD, World Bank) for competitiveness benchmarking
- Pairs with digital marketing platforms and social media management tools for international campaign execution
- Complements EU funding databases and international trade portals for opportunity identification and application management
- Works alongside diplomatic and trade office networks for coordinated market entry and relationship building